Our Approach to Digital Marketing is Centered Around Learning & Growing With Your Users
At Salty Sea we know that the world is constantly changing. We want you to know that we are always changing too. We are determined to always be taking classes to be able to improve our quality of care and knowledge we can bring to each project. We are driven by tech to reach to the future so we can learn more and gain more experience with every passing day.
Marketing Can Be Overwhelming. The Good News Is, You Have Options.
Brand Design & Strategy
Let’s work together to figure out a logo, mission statement, and business strategy that is custom-tailored to fit your specific business.
When starting a brand design we have to ask some key questions about what your business represents and the personality that it has. Your business becomes it’s own entity with a name, brand, colors, logo, and personality.
-What is your business mission statement?
-What colors represent your business?
-What products, shapes, items, or ideals represent your company?
-What quotes represent your company?
-What are your goals?
- 1 month from now?
- 6 months from now?
- 1 year from now?
- 5 years from now?
- Long Term?
Strategy is when we take the questions you answer for us and then add that with your companies personality and verify your target audiance. What content do you want to create? Do you want to write a blog, do a podcast, take pictures of your work, post videos of the things your company does? These are all things you have to think about and more when you are designing a brand and creating a strategy.
Social Media Management
Being able to use social media as a tool to access your clientele where they like to consume content. This is a powerful potential platform where you can show who you truly are and gain the trust and allegiance of your customers.
First we need to know what your target audience is for your services/products. Then we can start asking questions about what content you wish to create.
- Pod Cast
- Blog Articles
- A Combination 2 or more
Now we need to talk about what social media platforms you want to target most as to get your content to the right target audience.
- And/Or Others
Lets work together to find the best strategy for your company and your team.
Knowing your customers is a great way to be able to figure out your target market and keep your business marketing strategy tailored for that group.
What the heck is analytics you might ask? Well sit right down and I’ll tell you all about it. Analytics is the numbers that you have viewing your content. On many different websites, social media platforms, and/or review sites you will have a behind the seenes analytics that shows you who your content is reaching. This is very helpful when trying to understand your target audience. This gives you understanding if your marketing is working or if you need to do something differently. Numbers, statistics, and graphs are all very helpful when processing data and knowing if you need to run another ad on a different platform or if you need to direct trafic to your website or to call you directly.
Let us help you know where your leads are coming from and how they are being generated.
Search Engine Optimization
Search engine optimization is a way to have your content accessible via search engines such as Google and Bing. In SEO CONTENT IS KING! So quality content will always help your searchability.
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Create an online presence that gives a name and face to your company that is easily accessible to your customers to view 24/7 with information that puts your companies best foot forward.
When you want to know where to eat, shop, get a service done where do you turn for that information? I’m guessing you didn’t say the yellow pages. We probably all said the internet. In this day and age if you don’t have a website it’s hard for customers to know that you are open for business. Websites are so much more than just a reminder that you are still around. When you are able to get to know a business online by seeing their personality and exactly what to expect when you will be walking through their doors you are more likely to become their customer because all of the fear of the unknown has been taken away.
When providing an online presence through a website your customers get a sense of who you are as a company personality. They know the services/products you offer. They can decide what they will be asking of you and have already made the decision to commit to purchasing before they have even set foot inside your doors. Isn’t that what we all want to hear is we have been to your website and already know exactly what we want with money in hand.
Having a website is a way to showcase that you are an expert in your field of work. This gives customers the confidence they need to hire/purchase from you and feel like they already know you without ever having to meet you face to face. This puts customers’ minds at ease being able to feel as though you are already a friend or recommended by a friend.
I offer custom website design through WordPress. This can be hosted by other platforms as well. As 1/3 of all of the web is designed on WordPress it is the most user-friendly designing platform and most customizable as well. This gives you the best the web has to offer as plugins and other features are designed specifically for WordPress user’s needs. Let me know what I can do for you to start your business off the right way in this digital age.
DIY & Team Training
When we work with you we can train you or your employees on the processes we use so that you can continue to maintain your website, marketing, SEO, social media, content creation, cybersecurity, etc…
Do you every think “I could make a website if I just had a little help and direction?” Or “my team and I could keep posting photos and blogs if we just had someone to help us know where to start?” These are questions I often get asked by business owners.
“I made my own website but I just would like you to look over it and give me your notes and suggestions on how to improve it.”
This is something that I love to do for business owners. I enjoy helping people succeed on their own. I can help on the DIY project by consulting on the job at hand. I also offer tips and tricks for the whole office on the subjects such as:
- Website Design
- Website Maintanence
- Photography and Videography
- Pod Casts
- Blog Writing
- Content Creation
- Document Creation
- Social Media Maintainance
- Review Site Tips
- Reading Analytics
Let’s work together to get your business going in the right direction all on it’s own.
Let’s work together to focus on getting your target clients into your business. This allows you to gain more clients as well as being selective about the projects you take on that fit your branding.
Do you feel like your business has all of the customers you could ever want or do you think you could be bringing more customers in? Juding by you looking at marketing on this site you are probably looking to drive more customers into your business. We have many different ways to bring customers to you.
Did you know that when you create content and post it to your website and social media accounts that helps customers find your business. This also helps you to stay at the forefront of your customers minds as you wont fade away into “just a memory.” As your customers/potential customers see your posts everyday or other day you gain trust with them. They get a sense of who your company is as a brand and they trust you. This leads to a loyal following and personal recomendations to your followers friends, family, and co-workers.
Ad’s are an important part of marketing but you need to know what platform to target to make your ad successful. Did you know that you should be spending 10% of all of your business income in genrating more customers to come into your business? Marketing is very important and we hope you choose us to help guide you through the marketing process.
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