- SEO- Relevant keywords, external links, and more content being created to bring your search engine ratings up.
2) Blogs drive traffic to your site with great content.
3) Blogging humanizes your brand- This gives your customers a way to get to know you and what you represent. This allows your customers to “put a face with the name” so to speak.
4) Blogs are a launching point for rich social media content so you have something to post about on a daily basis.
5) Blogging what you know helps you to become an expert in your industry.